Over 10 million students graduate from Chinese universities every year, straining an already crowded labour market. Yet the "micro drama" industry is emerging as a crucial lifeline for hundreds of thousands of young jobseekers: offering the chance to turn creativity into a stable pay cheque. The sector was estimated to directly generate about 690,000 jobs in 2025 – mostly for young people – and over 2 million positions when counting upstream and downstream roles, according to a recent report by Peking University's National School of Development. The emerging industry – whose dramas run just a few minutes per episode, with fast-paced storylines and frequent twists meant to capture eyeballs – has relatively low entry barriers and sustainable opportunities, particularly important given chronically high youth unemployment, the report's authors said. The national monthly output of micro dramas has stabilised at about 3,000, according to state-run news agency Xinhua, wi...